This is a guest article I wrote for Conscious on getting improved business development results.
You can watch the video summary of this article below:
Winning new work is the lifeblood of revenue and profit. When firms grow, they can reward people more effectively, invest in technology, and attract and retain skilled professionals.
Markets change quickly, and it is easy to fall behind. Without a strategy and plan, it’s difficult to generate work when it’s needed. If the plumbing isn’t in place, you can’t simply turn on the tap. Additionally, law firms typically experience lower levels of repeat work than professions such as accountancy, making a structured and sustainable approach essential.
To continue reading the full article, click here.
Structured, skilled & people-centred
This article explores some of the key elements that drive successful business development.
They come from my proven framework, The 5 Ps of Proactive Business Development© – the key practical elements to help professionals win more work by being intentional and consistent.
EXPLORE THE FULL FRAMEWORK
