“After being promoted to partner, I was looking for support in navigating the shift, especially around business development and the dynamics that come with a more senior role. Joanna helped me clarify my goals and approach challenges with more confidence. Her advice was insightful, practical and tailored to my environment. Joanna also equipped me with tools and strategies that I can continue to use to navigate this next phase of my career. I’d absolutely recommend working with Joanna to anyone stepping into a leadership role or just looking to strengthen their approach to winning work.”

The Brief

My client had been promoted to Partner. She had built her profile in the market well and had been engaging in some business development activities. However, she wanted some support to fine-tune her business development strategy. Cross-referrals were a significant opportunity, but this required some careful handling due to relational dynamics.

The Solution

I worked with this client on her business development strategy and plan, which also involved how to involve more of the team, including fellow Partners, motivate junior involvement, and make it a broader business-as-usual focus.

We also spent time looking at the most obvious opportunities in the firm for cross-referral strategies and discussed how to navigate the politics in the firm and build the required relationships to make progress in this area.

The Result

This client now has a more detailed business development strategy and plan, as well as the awareness and strategies to build better professional relationships, even in challenging circumstances, ultimately to win more work.