Structured, skilled business development to drive growth.

Clients you want. Results you need.

ClientWise helps legal, accountancy, advisory and consultancy firms win and retain clients, reducing business risk and maximising growth opportunities.

// Why Choose ClientWise

Business development that drives consistent results.

Many professional services firms rely on a small number of people to bring in work – a risky approach that can limit growth. Others invest time and resources in business development without achieving the results they want.

Effective business development requires more than individual effort. Clear leadership, strategy, focused activity, the right skills and supportive processes all have a role to play.

ClientWise helps firms identify what needs to improve and put the right foundations and capabilities in place to win more work from existing clients, introducers and prospects.

I work with you in a variety of ways depending on your situation and what you want to achieve. Ultimately, so your approach to business development is:

// About ClientWise

A people focused approach to business growth.

I’m Joanna Gaudoin, Founder of ClientWise. I help professional services firms take a structured, people-focused approach to winning and retaining work from clients, prospects, and introducers.

My objective is to help talented professionals achieve more profitable and fulfilling work, benefiting both themselves and their firm.

Business development takes many forms, and I believe everyone can contribute. I work with firms to identify what’s needed to make business development more effective, whether that’s strengthening their overall approach, addressing specific challenges or developing individual capabilities.

Extensive business development experience within professional services, with deep insight into what drives success.
Skilled at helping technical professionals shift perspective and adopt new behaviours.
Combining consultancy, facilitation and training with a calm, approachable style that builds strong rapport and trust.

// SERVICES

Putting people at the heart of business growth.

Whether you want to understand what’s holding back business development, strengthen your firm’s approach, or develop specific skills, I offer tailored consultancy, training and programmes to help you achieve your objectives.

Business Development Culture Programme

Building the foundations, skills and ways of working needed to make business development more effective and consistent.

Business Development Consultancy

Helping firms address specific business development challenges and improve how they work.

Business Development Compass Audit

Identifying strengths and gaps in your firm’s business development approach and where to focus for better results.

The Business Development Catalyst Series

Helping professionals get started or re-energise their business development through interactive sessions that inspire action.

Business Development Spotlight Training

Tailored training to develop the practical business development skills professionals need to win and retain clients.

The Thriving Partner Programme

Supporting senior professionals to develop their approach, relationships and skills to generate more business.

// My Clients

Trusted by leading businesses.

With over a decade of experience helping businesses and the people in them succeed, I’m proud to say my clients include:

// Speaking

I love bringing energy and insight to conferences, off-sites, and events, creating talks that inform, inspire, and spark great conversations.

// Proven Results

What clients say.

We needed an inspirational speaker for our annual ‘BD Planning’ offsite and working with Joanna was an absolute pleasure – from our first meeting, to planning the content, “Are you getting the most out of networking events?” and delivering on the day.

Joanna led an interactive and engaging session, offering new perspectives on a topic that added value to all. She even attended our client event later that evening just to see our new skills in action! Joanna is a pleasure to work with – collaborative and professional throughout. I would highly recommend Joanna and look forward to working with her in the future.

We recently collaborated with Joanna on the development and implementation of our firm's Business Development Competency Framework. Joanna was engaging, perceptive, and highly knowledgeable.

She imparted valuable skills and strategies to our lawyers, enabling them to enhance their business development approach. These insights will be utilised across the firm moving forward.

It was a pleasure working with her, and I highly recommend her services to other firms.

Joanna provided me with some 1-2-1 support when I needed advice on some issues with a tricky new client in the legal sector.

Joanna was a brilliant sounding board who helped me look at things from the client’s point of view. This gave me a fresh perspective and helped me adapt my approach to suit the client but in a way that also worked for me. 18 months later I am still supporting the client. We have a super working relationship but things could have worked out differently without Joanna’s intuitive and practical advice.