// Who I work with
For firms that want to grow - and win work more consistently.
Most firms don’t lack capability. They have knowledgeable people, deliver good work, and know their clients well.
What’s often missing is a consistent way of winning work – something that doesn’t rely on a few individuals or happen by chance.
That’s what I help put in place.
The reality for many firms.
Winning work is often uneven. Some people are effective.
Others are less so.
Opportunities get missed. Why? Because the conversations aren’t planned or structured for winning more business
Yes, activity happens. But is it rhythmic, is it focused?
The result. Unpredictable growth. And if it’s unpredictable, it can’t scale.
What sits behind that.
It’s about getting clear that business development is necessary for client-facing teams and establishing a collaborative approach to business development.
- Get consistent on how to approach clients & prospects
- Become clear on where growth will come from
- Don’t expect your team to do the figuring out
- Accept that skills and behaviours vary
Most people haven’t been taught how to do this properly – they’ve just been expected to pick it up along the way.
// My Approach
What it’s like to work with me.
My focus is on a practical approach that delivers results. It’s about upskilling your people so these become lifelong skills.
- Structured, but not overcomplicated
- Grounded in real client situations
- Focused on what people actually do day to day
- Direct and honest, but always constructive
This isn’t about theory or generic training.
It’s about learning how to win more work effortlessly.
What I help you put in place.
The aim is simple: a more consistent, repeatable way of winning work.
That usually involves two things.
A clearer, more structured approach to business development
- Better focus on where growth comes from
- Clearer priorities across clients, sectors and opportunities
- A practical approach your firm can actually use
The capability to deliver it
- More effective client and prospect conversations
- Stronger relationship development
- Greater confidence beyond technical delivery
- A more consistent approach across your team
Without both, positive results are rarely achieved. Strategy without execution doesn’t go anywhere and activity without direction rarely delivers results.
Who I can most help.
I tend to work best with firms that want to grow and recognise that consistency in winning work doesn’t happen by accident.
It comes from having a clear approach and applying it. Making sure their people understand why, what and how.
I am a good fit if you
- Want to grow and win work more consistently
- Recognise success shouldn’t rely on a few individuals
- Want a clearer, more structured approach to BD
- Are willing to follow through and apply a plan
- See value in improving both approach and behaviour
- Understand that time and financial investment are needed to set a solid foundation
I am probably not right if you
- Are comfortable with uneven or unpredictable growth
- Prefer to depend on a few “rainmakers”
- Are happy to keep things informal and ad hoc
- Want ideas without changing how things are done
- Believe technical expertise alone should win work
- If you want someone to implement BD activities for you, such as arranging events or writing articles
// The Specifics
Which Programme is right for you?
If you need to establish an improved structure and skills to get better business development outcomes, then The Business Development Culture Programme or The Business Development Accelerator are most suitable depending on the level of BD that currently takes place.
If you are looking to upskill a group of people, then The Spotlight Programme is likely to be the approach most suited to your needs.
If you have individuals who need personalised support, then The Thriving Partner Programme is the most relevant.
How I work with you.
I work with you to understand your challenges and which gaps need to be closed so you get better business development results. My work is practical, not theoretical and tailored to what your firm requires.
Business development is a journey and I support you at different stages of the process to provide the expert help and support you need.
What this requires from you
This works best when there’s a genuine willingness to make change happen and work with me to have the greatest impact in your firm.
A quick sense check
If you’re looking to tick a box that your firm did some BD training, or are comfortable leaving business development to chance, I’m probably not the right fit.
If you want a more consistent, structured and skilled way of winning work and are prepared to apply it, then it’s worth a conversation.
Next step
If my support and expertise feel relevant for your firm, get in touch.
We can have an initial conversation and see whether a different approach would make a difference to your firm and help it achieve its goals.
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