Many people shudder just on hearing the word ‘networking’ and indeed very few people genuinely love it.
However, in most service businesses in particular, it is essential that client facing individuals are confident and skilled enough to get to know people in the marketplace. This is predominantly done at events both in person and online. Without understanding fully why networking is important and how to do it well, the danger is that people either avoid it or they go for a short period, don’t make a lot of effort yet feel they have ‘ticked the networking box’.
Read the rest of the article I wrote for We Are the City
Structured, skilled & people-centred
This article explores some of the key elements that drive successful business development.
They come from my proven framework, The 5 Ps of Proactive Business Development© – the key practical elements to help professionals win more work by being intentional and consistent.
EXPLORE THE FULL FRAMEWORK
