listen enough

Are you listening enough?

You may have heard it said that we have two ears and one mouth. The implication being that we should talk less and listen more. This is harder to do for many people than it sounds. After all, many people like to talk about themselves and what they know. It’s about properly listening too – not just hearing words but listening to the language and voice too – what are they saying?

Real listening is extremely valuable in professional life, here is why
  1. The other person feels valued. When people feel valued they feel a greater sense of connection with us and the relationship is more likely to flourish.

  2. It helps us really understand someone’s perspective and respond to their needs better.

  3. It gives us space to hear what they are not saying, as well as what they are saying.

  4. It helps us tailor what we say when it is our turn to speak, e.g., If I find out someone runs the internal network in their law firm, as opposed to being a Partner, it means I realise I need to talk about the speaking work I do, rather than the programmes I run.

Are you listening enough? Often, people, especially experts such as lawyers, accountants and actuaries are so desperate to demonstrate they know stuff, they forget to really engage with clients and prospects to really understand their needs and build successful professional relationships.

Read about how listening can help resolve problems.

If you or your team need to work on your people skills to improve the business development outcomes of your firm, then get in touch. After all, clients and prospects are not just buying technical skills – they can get that from most other firms in your market, they want people they trust and can connect with. 

 

Structured, skilled & people-centred

This article explores some of the key elements that drive successful business development.

They come from my proven framework, The 5 Ps of Proactive Business Development© – the key practical elements to help professionals win more work by being intentional and consistent.

EXPLORE THE FULL FRAMEWORK

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