// Testimonials
What clients say.
Discover how my tailored and engaging approach to training and speaking helps professionals sharpen their business development skills, earning standout feedback from decision makers and participants across legal, accountancy, actuarial, consultancy and financial services.
Joanna is a regular facilitator at our firm and for good reason! She is well-liked by all our course participants and has a very personable delivery style that puts you at ease and really able to engage with the content. She has a wide range of courses and is an expert in all of them. We love working with Joanna and look forward to many more exciting sessions with her in the future!
Lauren Labuschagne
L&D Co-ordinator at Forsters LLP
The combination of highly interactive sessions and many specific examples curated to our particular context of client interactions, from meetings to large corporate events, meant it really landed for people. The feedback that I received from the team was overwhelmingly positive.
Mark Taylor
Head of EMEA Relationship Management at TradingHub
Joanna recently delivered a talk at our London office. Her subject matter and delivery was engaging and thought provoking, and we’ve received some hugely positive feedback since the event. Joanna stayed around after the presentation to answer questions and get to know her audience. It was a pleasure to have met Joanna and I’m inspired to delve further into her work with a view to making some positive changes. Thanks Joanna!
Marcos Eleftheriou
Senior Associate at Irwin Mitchell
I would wholeheartedly recommend Joanna as a coach and speaker. She spoke att an IFoA conference for 200 actuaries.
There she delivered the opening plenary on networking, which was extremely well received delivering insightful tips and real-life advice.
It was well pitched for an audience of mixed levels of social confidence and experience in networking.
I feel confident in saying I certainly learnt a lot! Joanna’s talk set the tone for what turned out to be an excellent conference for networking.
I have found Joanna to be extremely generous with her time and expertise.
Coupled with her excellent judgement I feel confident in recommending her.
Russ Bowdrey
Senior ALM Manager, Strategic Asset Allocation at Aviva
After 45 years of legal practice, I decided to start my own business.
I wanted an insightful person who understood the corporate world and how to position me and my fledgling business in it.
Joanna was perfect.
She helped me prepare a bio and prepare and promote business proposals.
I found her to be thoroughly committed, intuitive, responsive and always supportive. Her drafting skills and strategic advice opened a new world to me.
I couldn't have done without her support.
Alistair Anderson
Law Firm Partner
Joanna came to our office to run a seminar entitled the Skills and Confidence to Get More Out of Networking. The seminar was excellent and very well received. Several members of the team mentioned what a great public speaker Joanna was and everyone from junior to senior team members learnt something new. Joanna managed to effectively mix up the session so that there were periods of her speaking, chats and role play which meant no one got bored. It was a most enjoyable and useful session and I would heartily recommend it to anyone who needs help networking (which is, let's face it, all of us)!
Philippa Sturt
Partner at Joelson Law, London
Joanna ran a fantastic session on the Power of networking at the recent Insurance Institute of Bristol Conference. Engaging, fun and very helpful.
Her session ensured that a busy day closed on a high, with all delegates feeling enthused and ready for the challenge.
Professional and engaging.
Richard Smith
Chair of the Insurance Institute of Bristol
We recently collaborated with Joanna on the development and implementation of our firm's Business Development Competency Framework. Joanna was engaging, perceptive, and highly knowledgeable. She imparted valuable skills and strategies to our lawyers, enabling them to enhance their business development approach. These insights will be utilised across the firm moving forward. It was a pleasure working with her, and I highly recommend her services to other firms.
SA Law
We worked with Joanna recently on a joint event between our organisation and one of our panel firms. Joanna was engaging, knowledgeable and warm. She shared some very valuable and original content and we came away reinvigorated and full of ideas to implement in our organisation.
Barbara Rizzi
Head of Claims (Third Party) - VP at Arch Insurance International
Joanna guided and advised me on how to have the best impact when I made my business case for Partner - it worked.
I am now one of the very few people to, on their first go, make Partner in our Top 10 Accountancy firm. Joanna worked with me on everything from how I entered the room, delivered the content, managed questions through to how I left the room. All the work we did was entirely tailored to what I most needed to work on to achieve my goal, which I did. Joanna listened carefully to requirements and offered clear guidance on how to improve from where I was. Following this resounding success, I have returned to work with Joanna.
I wanted her guidance on how to achieve the impact I want when delivering a more informal presentation at marketing events for my firm, getting her advice on content, words, body language...everything!
Partner, Top 10 Accountancy Firm
After being promoted to Partner, I was looking for support in navigating the shift, especially around business development and the dynamics that come with a more senior role.
Joanna helped me clarify my goals and approach challenges with more confidence. Her advice was insightful, practical and tailored to my environment. Joanna also equipped me with tools and strategies that I can continue to use to navigate this next phase of my career.
I’d absolutely recommend working with Joanna to anyone stepping into a leadership role or just looking to strengthen their approach to winning work.
Partner, Top 200 firm
We asked Joanna to help our 'pitch' team develop their presenting skills within a bid environment by raising the awareness of their communication style and suggested tools to improve their personal impact. This was followed by several workshops on: The Importance of Personal Impact, Rapport Building & Core Skills for those likely to be on a bid team. Joanna helped our team build confidence when presenting, better understand their communication style and form new techniques to leave a positive impression when delivering pitch presentations as well as in general meetings both internally and externally. Joanna grasped our requirements and delivered a clear and simple programme for all levels across our business. I really enjoyed working with Joanna and highly recommend if your organisation needs support in this area.
Ann Tran
Head of Human Resources at Henry Riley
Joanna has been working with TV Edwards for several months, supporting our goal of making business development an integral, day-to-day practice within the firm which is a significant undertaking.
Her work has included collaborating with five teams to identify strategies for targeting key clients and services, and leveraging business development tools to create clear, actionable plans. She has designed and delivered several workshops to support this effort, all of which have been very well received.
It has been an absolute pleasure working with Joanna. She has been pivotal in developing a strong business development framework for our firm, and her insights, engagement, and structured approach have delivered tangible value.
Joanna is personable, professional, and highly effective in her work. We are excited about the next phase of the programme, where she will be training our staff in key BD skills. I would recommend Joanna without hesitation.
Hayley Edwards
Head of Marketing, TV Edwards
Joanna designed an engaging and practical workshop for our second-year trainees on Business Development Skills. We were keen for the workshop to be practical-focused, as our trainees are very keen on having clear takeaway actions following a training session. We also wanted the workshop to place emphasis on building up an internal network within the firm, which Joanna did a fantastic job at incorporating.
This meant that although the trainees aren't necessarily engaging in client development themselves yet, they now appreciate the importance of building their internal network and maintaining their existing relationships so that when they become more senior they have a built-in network. Joanna also led a section on how to effectively network at events, which the trainees found especially useful given the practical advice she shared in this segment.
Learning & Development Team
Large International Law Firm
I have no hesitation in warmly recommending Joanna whom I have known for some years. Joanna gave an excellent presentation to City of London Branch of STEP at Sarasin last evening 'Why Business Development is everyone's business'. The audience reaction was entirely positive and the attendees were engaged throughout the talk. Joanna was kind enough to stay on to answer follow-up questions.
Terry Jordan
Senior Advisor, Private Client Tax, BKL
Trusted by leading businesses.






Newsletter
Receive regular insights on winning and retaining clients.
